Loewen Receives Crystal Achievement Award

September 10, 2007

Loewen is the recipient of Window and Door’s 2007 Crystal Achievement Award for Best Product Literature for a large manufacturer.

“Our product literature is an extension of the Loewen brand,” says Greg Loeppky, Brand and Customer Experience manager. “It is our objective to carry a consistent message through every channel of our organization, including our extensive collection of media and literature.”

The Crystal Achievement Award winners were selected by a panel of judges representing all segments of the industry and the awards recognize significant innovations and achievements in window and door technology, manufacturing and marketing.

“Our product literature captures the essence of our product from the craftsmanship to the finest of details,” says Loeppky. “Receiving the Crystal Achievement Award is a validation of our archetypal marketing efforts and reinforces our resolve to continue with this consistent brand identity in our interactive media, such as our tradeshows, showrooms and online presence.”

There is a distinct consistency between each piece of collateral in the Loewen product literature collection. Clean contemporary style emotes from the pages and demonstrates the seamless integration of traditional and contemporary styles. The quality and resolution of the photography is another unique element, with vivid images of the artisanal construction details and the endless possibilities that demonstrate how Loewen product can enhance any project.

To reflect the Loewen brand, the collection of product literature seeks to go well beyond providing technical specifications. Instead, the printed materials seek to fire the imagination with breathtaking architectural photography featuring the Loewen line.

For luxury homeowners–and the architects, designers and custom builders who create their dreams–Loewen is the brand that delivers an unrivaled combination of artisanship, experience, and environmental sensibility in an extensive line of Douglas Fir, FSC Douglas Fir, and Mahogany windows and doors.